It is a fundamental need to belong a community. Due
to the social media and community marketing, relations with a community become
so strong and easier. Generally people
receive the community support from their family members and friends but some
companies also build communities for their customers.
Community marketing is such a strategy that engages
the different brands and communities together. This community marketing occurs
in Facebook, twitter and online messages boards. These online communities give
opportunity to any company to feel itself important and can know about their
needs. Community marketing focus to
makes a strong relationship with their customers while the other marketing
areas such as advertising and public relations always try to add new customers.
It is more important to fulfill the needs of the current customers by avoid spending
money to make new customers.
By maintaining strong relationships and connections with
current customers will give the benefit to both company and customers. In the
community marketing due to the strong relationship between the company and
customer, company gets a strong feedback from all the customers that can give
the more importance in the popularity of the company. And a customer proves
their loyalty for the company.
Community marketing is very important strategy which
combines social media and the companies. Due to this community marketing the distance
between the companies and their customer can be removed. And customers can
prove themselves as loyal customers.
Community marketing is of two types organic and
sponsored. In organic community
marketing customers interact with each other without the help and interference
of product brands and company. They can interact with each other by twitter, Facebook
accounts and also with the online messages. In a sponsored community marketing
customers not only interact with each other but also with the brands and
companies. You can build a strong relationship between the customers and the
brands by answering different questions and also by giving them information.
Due to this interest of company in their customers, customer gives the first
importance to that company and brand.
Community marketing is important for those companies
who want to maintain their customers and their needs. Customers who are
comfortable with the brands and their services are more affected by community
marketing. These customers also communicate for the brands and products with
their friends and families through social media or face to face interaction.
These customers are very loyal and very important for organic community
marketing. In the marketing it is very easy to attract the attention of other
customers by offering them special services and discounts.
A community can be made by the customers or by the
companies and these companies are also responsible for maintaining and
establishing the good image of their brands and products in the community. First
a company should decide where the community has to be established. Secondly
what kind of goals you want to get from the interaction with customers. And
last is most important which is the community marketing campaign due to which a
company raise its brands voice.
So a community marketing is very important because it
is a two sided interaction between the brand and the customer. And due to these
communications a brand and a company can get their achievements at some level.
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