When customers go for shopping then they have so
much time for investigation about products but one thing can save their time
and give them all the answers what they are trying to find out. And that answer
is branding. A brand name of any product can tell about the quality of product
and about company’s reputation.
Brand marketing is done by the name of brands for
each product. Brands name help you to find the quality of products and help you
to save your time in shopping. From these brands name you can find who they
are, the reputation of company and other facts about company. If you use the
product of same brand before and you are also satisfied with it then you will
definitely buy that product of same brand but if you are not satisfied with the
brand then you will think twice to buy that product or you not buy the product
of same company.
Brand marketing effects the decisions of customers
for both about business and products. With the brand name customers make their
perception by their experiences. These brands name will provide knowledge to
the customers about the company. If the customers experience was good then they
have good image for the company providing same brand and if the customers
experience is bad then definitely customers have bad image for company. In both
cases, customer will have a complete awareness about company and brands and in
both cases customer will save their time and energy for investigating the
company and also this makes very easy for the customers to decide what brand
products they have to purchased.
Like all other marketing for the promotion of brand
marketing different campaigns are developed that can increase the knowledge of
customers about the reputation of company and brand. This can be done by the
way of communication because this is the best way to increase the awareness of
customers. Communication can be done by company website, business cards and
e-mail address etc. communication help you to change the perception of
customer. A poor product quality can affect the customer’s perception more than
that of good quality of product. A little deficiency can affect the company’s
reputation, brand and all the products. But a good and regular communication of
company and customer can increase the brands popularity and also increase its
sale.
A company should make some goals for brand and
company. They also should develop some campaigns to achieve their goals
successfully. For example companies
always want from their brands to represent their company and make a good image
of their brands in the minds of their customers. So these will help the
companies and brands to increase the brands popularity and sale of the
products.
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